Assignment 9A – Testing the Hypothesis, Part 2

Assignment 9A – Testing the Hypothesis, Part 2

  

• Who: There are several groups of people falling outside my market. These include music majors, who according to Interviewee 3, have the necessary resources already at their disposal and industry professionals like Interviewee 5, who said he has enough collaborators and wouldn’t buy it.  Local performers like the DAC (Digital Audio Collective – a UF club) interviewees also wouldn’t need the equipment-based service since they already have nice setups to work on their music with.

• I also found out the collaboration feature of the service would depend on having a lot of diverse types of in-house pros. Two of the people I interviewed in the DAC club are involved with EDM and Alternative music, and asked if the service would have other local EDM producers on it, something I’d never considered.
• Interviewee 2 said that music majors would most likely be a good market for my service, but Interviewee 3 (a music major) said she would not use the service since there are already instruments and equipment in the music building.
• What: Interviewee 5 essentially confirmed this service would not be for high up industry professionals. People like this have no interest in our offerings since they have access to all these tools themselves.
• Why: The need isn’t significantly different, it’s just whether or not people already have the necessary equipment and expertise.  For those who don’t, Hyperspeed is the perfect vehicle to teach them. 

                                                           

Inside the Boundary                                                    Outside the Boundary

Who:		Music enthusiasts who can afford the service			Music majors that already have the tools necessary for their projects
		Creators who want the opportunity to work with others			Those who already have access to facilities to record and others to collaborate with
		Those who want to learn the skill and process of music			Some music industry professionals
What:		Making music			Providing access to A-List celebrities and stars
		Working with music professionals Getting music equipment delivered to you			Becoming a music pro in a day or a week Providing studio equipment installation
Why:
	Music is an essential part of our culture, as are its most prolific creators People who are skilled and have worked in music a long time can help beginners learn easily Not everyone has access to a professional music studio nearby and/or can’t afford the high rates			The service is cheaper than studio rates, but is still expensive to the average consumer.  However, it’s not enough to afford A-Listers Getting to a professional level in music won’t happen quickly, it takes years of experience Several people in the general targeted demographic already have equipment, access to it, and/or enough people to collaborate with