Assignment 15A

Assignment 15A Figuring Out Buyer Behavior

With these interviews, I was able to further learn about how consumers would buy my product. My interview with Avery’s dad was very helpful; he recommended structuring it as listings.  Various producers and artists would have their own personalized listing to communicate their value and skills to clients and would be on one central page for easy access. 

It seemed like price was a big factor, and clients wanted a premium experience to go along with it.  My price point implies a standard of high quality expected by the paying customers.  Andrew, another interviewee, served to emphasize the premium experience in regards to the website the customers go through. 

The service would be strictly online as an e-business.  Joe, another interviewee, said he would like the option of monthly payments if he bought the service, which is easy to offer and would make the service more palatable and accessible to customers.

A common theme for customer needs was the focus on easy accessibility and value for the price.  Customers wanted to be able to reorder/extend the rental if necessary, as the interviewees didn’t think 3 days would be long enough to learn.  All of them seemed to like how the product was an experience, they weren’t just getting the equipment, they were getting professional help in how to use it.

Overall, customers are looking for a smooth, readily accessible product they can buy at their convenience and learn something out of the experience.  I consider this segment as middle-class consumers of my product, and more than anything, they are looking for high value in their purchases.